Adidas promotes Nite Jogger shoe model using both VR and AR
Invited artists, referring to the slogan "It's never too late"-promoting the Nite Jogger shoe model – created virtual 3D works using VR goggles and the Google Tilt tool, which, with the help of VR and AR technology, could be experienced live, during the newonce opening event.bar. In a special Nite Jogger zone, guests could give vent to their creativity and interact with artists' works in virtual reality. The campaign also included an AR mobile app, which allowed artists' works to be placed anytime and anywhere in the world. The promotion was accompanied by a contest in which the most creative photo with the placement of artists' works in the urban space was rewarded with Nite Jogger shoes.
Thanks to the innovative approach to the organization of the event and the use of digital technologies, we proved that creativity knows no boundaries and reached a demanding audience (trendsetters, influencers, etc.) with the presentation of the new adidas product.).
The event was attended by 1500 people, and the capacity of the virtual art gallery cubicle was used 100 percent. Together with the seeding of the new Night Jogger shoe model to influencers (which was part of a broad campaign lounging about the product) and a contest using an AR app created for the campaign, our activities generated a total of 204 media and social media publications about the new adidas shoes and 1.9 million in reach.