10 advantages of SEO – do you know them all?
The effects of SEO are noted in a long-term strategy, because the process itself is complicated and takes time. Here are 10 advantages of SEO.
1. Unlimited space for company promotion
The Internet has become a primary source of information. Before a user reaches your site, he or she first types relevant keywords into the search engine. Organic search results ensure that your website will appear in the rankings whenever needed.
2. Increased visibility in search results
The most important effect of SEO is to increase your website's visibility in search results. This brings users to the website and familiarizes them with the information contained therein.
3. Valuable traffic to the website
This is perhaps one of the most expected and important effects of SEO. An increase in the number of visits to the site translates into the interest of potential customers who will take advantage of your company's offer in the near future. Traffic is observable thanks to special analytical tools that allow you to see whether visits to your site result in an increase in conversions.
4. Increase in brand trust
High rankings in search results influence customers' trust in the brand. Position in the TOP 3 of search results for phrases that are popular and related to the site's subject matter, makes the brand more recognizable, and customers begin to treat it as an expert in the field, which they are more likely to trust.
5. Business development
Properly conducted positioning process influences the specific information your target audience receives. If you focus on local positioning, you will get customers from the local area, while global positioning can attract an audience even from all over the world.
6. Getting to know your customers' needs
Page positioning is based on choosing the right keywords. Thanks to them, you can learn about customer preferences and get information about what they are looking for online. Analytical tools additionally give you the opportunity to determine the behavior of Internet users, and this, in turn, allows you to respond to changing trends in specific industries.
7. Building brand awareness
If your website appears high in Google, the customer will be aware of its existence. A properly managed SEO process will allow your site to appear as the answer to many keywords. The larger the audience, the longer your brand is remembered.
8. Savings
A long-term SEO strategy saves money. After a few weeks or months, you can see clear results of the activities carried out. Compared to a Google Ads campaign, which requires a higher investment at the beginning, the SEO process is an investment that pays off.
9. Opportunity for small companies
Systematic SEO brings huge benefits, especially for growing businesses. Typically, small companies are not able to spend as much money on this process as large corporations can. Over time, they do not need to increase their budget to continue to build their brand's visibility online.
10. Advantage over the competition
Positioning is a great way to increase your company's competitive edge. The better the visibility, the more visits from users, who begin to associate your site with a specific offer. This will help you leave your competitors behind.
